Winnebago-Atwood Corridor Planning Committee

A committee of the Schenk Atwood Starkweather Yahara Neighborhood Association

Committee Charge:  The Winnebago-Atwood Corridor Planning Committee (Winn-At Corridor Committee) will actively engage the City of Madison staff, planning professionals and SASY residents to create a planning process that will help guide the street reconstruction projects scheduled to occur on Winnebago St, Atwood Ave and the adjacent streets from 2015-18.

Goal #1: Promote knowledge of the reconstruction projects and the planning process among neighborhood residents

Building earlier knowledge of these projects, and providing opportunities for feedback, will increase neighborhood support and minimize construction hardships.

Goal #2: Synthesize professional planning efforts and resident feedback

The time available before some of the reconstruction projects start will not allow for a
conventional planning process. Therefore, the early stage of this process will seek to
synthesize the input of professional planners, City staff and committee members to
create a number of options that can then be brought before the larger neighborhood in
public meetings.

Goal #3: Build a strong sense of place through planning and implementation of specific ideas born out of the planning process

Building on the early efforts of neighborhood residents, the committee adopts the
following statement of principles:


  Most recent Design Concepts for Schenks Corners (by Tim Anderson, March 2015).

Schenks_Corners_Option_1.jpeg  Schenks_Corners_Option_2.jpeg Schenks_Corners_Option_3.jpeg  Schenks_Corners_Option_4.jpeg


Diagrams for Winnebago,/Eastwood/First Street Triangle (Tim Anderson)



Diagrams for Division/Eastwood/Atwood Intersection (Tim Anderson)



Diagrams for Schenk Corners (Donna Magdelina):

Schenks 1 Schenks 2 Option 1
Option 1 Option 2 Option 3


Diagrams for Monty's Intersection (Donna Magdelina)

Montys1 Montys 2 Montys 3
Option 1    Option 2  Option 3 


Neighborhood Meetings

Public Meetings Page

Minutes from July Win/Atwood Corridor Neighborhood Meeting  (PDF)

Minutes from August Win/Atwood Corridor Neighborhood Meeting (PDF)

Minutes from September Win/Atwood Corridor Neighborhood Meeting  (PDF)

Minutes from October Win/Atwood Corridor Neighborhood Meeting  (PDF)

Minutes from November Win/Atwood Corridor Neighborhood Meeting (PDF)

Minutes from January Win/Atwood Corridor Neighborhood Meeting (PDF)

Committee Meetings

Win/Atwood Corridor Neighborhood meetings -- 2nd Wednesday of the month through December -- See the SASY Calendar

Proposed TIP for Win/Atwood shared at meeting (PDF)

April 25 - Meeting with the Mayor and City Staff (PDF)

Jan 11, 2015 Win/Atwood committee meeting (PDF)

Feb 1, 2015 Win/Atwood committee meeting (PDF)

Concept ideas/Maps for Williamson Street: From the Yahara River to First Street
Image of Plan A 
Image of Plan B
Details regarding these concepts

Statement of Principles

The corridors bounded by Winnebago Street and Atwood Avenue from the Yahara River to Olbrich Gardens provide vital transportation, community and cultural links on the East side of the City of Madison. The reconstruction projects scheduled for 2015-2018 for Winnebago Street from the river to Union Corners and for Atwood Avenue from Schenks Corners through approximately Fair Oaks Avenue to Walter Street provides a wonderful opportunity to create a sense of “place” for enhancement of this community.  With the idea of intentionally creating a strong sense of Place, the following topics should be explored and included:

1. Adequate automobile transportation links from parts of Madison and its environs to and
through the Winn-At District.

2. The early involvement of planning staff to foster holistic designs that integrate
engineering, business and neighborhood interests.

3. Viewing the design and function of the various street reconstruction projects as part of an
integrated whole to be planned in unison.

4. Planning and design efforts must be strategic in the sense that they favor “lighter,
quicker, cheaper” approaches over more traditional comprehensive planning approaches.

5. Improve the flow, design and safety of the vital automobile transportation links from
parts of Madison and its environs to and through the Winn-At District.

6. Creation of multi-modal transportation options to expand and improve multimodal
transportation links.

7. The creation and/or provision of parking adequate to support the business community.

8. The creation of Urban Green Space to mitigate hardscape impacts, and the use of storm
water infiltration and retention to ensure the health of these spaces. Ensure that adequate
parking is available which does not dominate the street but allows for access into and
from the District.

9. Creation and integration of thematic aesthetic items including, but not limited to, lighting
design, design objectives for new construction, enhanced use of multi-modal
transportation options, etc.

10. Use of park and open space for periodic celebrations, bazaars, and celebrations.

11. Partnership with adjacent neighborhood associations that have a vested interest in the
design and features of the common transportation corridors.

12. Preexisting neighborhood plans should be consulted to acknowledge and draw upon the
earlier planning efforts.

13.Ensure the open and inclusive nature of all planning efforts through periodic open public

*Approved at 11 April 2013 SASY Council meeting.

Further Reading

 Maya Lea Capstone - Creative Placemaking.

At the first corridor planning meeting with the Mayor, he recommended the SASY corridor planning committee read and devour everything on the People for Public Places (PPS) website and check out William H. Whyte's book called "City," as Whyte is the grandfather of placemaking. The library has two copies of the book. There is also a great 60-minute video on the internet by Wiliam Whyte called The Social Life of Small Urban Spaces.

There are three booklets from People for Public Spaces that we find especially helpful for our corridor planning. All three are available as free downloads. The first and third books are available for sale on the PPS website for $15/each. If you download and pay for color printing, it will cost about $50 to print so purchasing the books is cheaper and it's much nicer to read from the bound book. There is a link on each page to click for the free download:

  1. A Citizens Guide to Better Streets: How to Engage your Transportation Agency
  2. Streets as Places: Using Streets to Rebuild Communities
  3. Great Corridors, Great Communities: The Quiet Revolution in Transportation Planning
There are also other great books for sale from the PPS catalog. The following two books from their catalog are available at the public library:

Committee Members

Brad Hinkfuss, Anne Walker, Bill White, serving as Chairs
Members:  Lou Host-Jablonski, John Steines, Catherine Stephens, Donna Magdalina, Lisa Jacobs, James Montgomery, Chuck Strawser, Meghan Blake-Horst, Rich Kedzior, Marsha Rummel, Tim Anderson, Tom Lynch, James LaGro, Elizabeth Cwik, Rebecca Cnare